Cresco Blog
How to decide where and how much of a limited budget goes to search and social ads.
Before setting a monthly search ads budget, calculate how much you can afford to spend for one qualified inquiry. When you define an allowable CPA using average order value, margin, and conversion rate, your stop-loss criteria become much clearer.
With a $300 monthly budget, it is more realistic to test by goal and cost per inquiry or booking than to rely on a fixed channel split.