Cresco Blog
Ad Budget
How to decide where and how much of a limited budget goes to search and social ads.
Ad BudgetHow to Calculate Your Cost per Inquiry Before Running Local Search Ads
Before setting a monthly search advertising budget, calculate how much you can afford to spend on each inquiry. Defining an allowable CPA based on average order value, margin, and conversion rate also gives you a clear benchmark for pausing campaigns.
Ad BudgetHow to Split a ₩300,000 Monthly Ad Budget Between Search and Instagram
With a ₩300,000 monthly budget, it is more practical to set goal-based spending limits, test each channel, and reallocate based on cost per inquiry or booking than to rely on a fixed channel split.